Amber
Amber
Amber
LATIN AMERICA - UY
LATIN AMERICA - UY
LATIN AMERICA - UY
PRODUCT DEVELOPMENT (22 PEOPLE)
PRODUCT DEVELOPMENT (22 PEOPLE)
PRODUCT DEVELOPMENT (22 PEOPLE)
BRANDING - LANDING - UX/UI - DASHBOARD - FRONTEND - BACKEND - QA
BRANDING - LANDING - UX/UI - DASHBOARD - FRONTEND - BACKEND - QA
BRANDING - LANDING - UX/UI - DASHBOARD - FRONTEND - BACKEND - QA
FINTECH
FINTECH
FINTECH
Introduction
Introduction
Introduction
From a casual coffee talk with a visionary financial expert to the successful launch of Amber — a robust Robo-Advisor integrated with Interactive Brokers and partnered with BlackRock.
From a casual coffee talk with a visionary financial expert to the successful launch of Amber — a robust Robo-Advisor integrated with Interactive Brokers and partnered with BlackRock.
From a casual coffee talk with a visionary financial expert to the successful launch of Amber — a robust Robo-Advisor integrated with Interactive Brokers and partnered with BlackRock.
From a casual coffee talk with a visionary financial expert to the successful launch of Amber — a robust Robo-Advisor integrated with Interactive Brokers and partnered with BlackRock.
Amber wasn't built as a traditional MVP. The goal was to launch a solid and reliable fintech from the start. With a strong focus on security, performance, and user experience, we developed a first version ready to democratize access to premium financial investments.
The Challenge
The Challenge
The Challenge
A client with no prior experience in building digital products, Amber’s team relied on our guidance to turn their ambitious idea into a concrete, actionable plan. We helped translate a high-level business vision into product strategy, while staying deeply involved in every decision.
A client with no prior experience in building digital products, Amber’s team relied on our guidance to turn their ambitious idea into a concrete, actionable plan. We helped translate a high-level business vision into product strategy, while staying deeply involved in every decision.
A client with no prior experience in building digital products, Amber’s team relied on our guidance to turn their ambitious idea into a concrete, actionable plan. We helped translate a high-level business vision into product strategy, while staying deeply involved in every decision.
We became strategic collaborators—advising on scope, defining realistic timelines, assembling the right team, and supporting every key decision. Educating our client on technology and product development was key, and it remains central to our collaboration with Amber today.
We became strategic collaborators—advising on scope, defining realistic timelines, assembling the right team, and supporting every key decision. Educating our client on technology and product development was key, and it remains central to our collaboration with Amber today.
Team Orchestration
Team Orchestration
Team Orchestration
The creation of Amber was a collaborative journey, bringing in expert teams at just the right moments. From branding to infrastructure and QA, each partner contributed when needed—while our dedicated Rooftop team ensured momentum, consistency, and clarity throughout.
The creation of Amber was a collaborative journey, bringing in expert teams at just the right moments. From branding to infrastructure and QA, each partner contributed when needed—while our dedicated Rooftop team ensured momentum, consistency, and clarity throughout.
The creation of Amber was a collaborative journey, bringing in expert teams at just the right moments. From branding to infrastructure and QA, each partner contributed when needed—while our dedicated Rooftop team ensured momentum, consistency, and clarity throughout.
Stage 1
Stage 1
Stage 1
Stage 1
Team 1: Naming and Branding
Team 1: Naming and Branding
Team 1: Naming and Branding
Team 1: Naming and Branding
Team 1: Naming and Branding
Team 2: Product Discovery
Team 2: Product Discovery
Team 2: Product Discovery
Team 2: Product Discovery
Team 2: Product Discovery
Stage 2
Stage 2
Stage 2
Stage 2
Team 1: Landing Page
Team 1: Landing Page
Team 1: Landing Page
Team 1: Landing Page
Team 1: Landing Page
Team 2: Product Definition and Design
Team 2: Product Definition and Design
Team 2: Product Definition and Design
Team 2: Product Definition and Design
Team 2: Product Definition and Design
Team 3: Backend Development
Team 3: Backend Development
Team 3: Backend Development
Team 3: Backend Development
Team 3: Backend Development
Stage 3
Stage 3
Stage 3
Stage 3
Team 1: Amber Academy
Team 1: Amber Academy
Team 1: Amber Academy
Team 1: Amber Academy
Team 1: Amber Academy
Team 2: Backend and Front End
Development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
Stage 4
Stage 4
Stage 4
Stage 4
Team 1: QA Testing
Team 1: QA Testing
Team 1: QA Testing
Team 1: QA Testing
Team 1: QA Testing
Team 2: Final Design and Development Adjustments
Team 2: Final Design and Development Adjustments
Team 2: Final Design and Development Adjustments
Team 2: Final Design and Development Adjustments
Team 2: Final Design and Development Adjustments
Stage 5
Stage 5
Stage 5
Stage 5
Team 1: Ongoing Product Strategy
Team 1: Ongoing Product Strategy
Team 1: Ongoing Product Strategy
Team 1: Ongoing Product Strategy
Team 1: Ongoing Product Strategy
Team 2: Ongoing design & development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
Team 2: Backend and Front End Development
“We couldn't have gone this far without Rooftop.”
“We couldn't have gone this far without Rooftop.”
“What stood out most about them was their ability to operate as a true extension of our internal team.”
“We couldn't have gone this far without Rooftop.”
Founder
Taming complexity
Taming complexity
Building Amber meant navigating a unique blend of technical, product, and design challenges—from integrating with high-standard financial platforms like IBKR and BlackRock, to crafting a seamless experience for users opening international investment accounts. We tackled intricate backend systems, built efficient operational tools, and prioritized simplicity and trust across every user-facing touchpoint.
Building Amber meant navigating a unique blend of technical, product, and design challenges—from integrating with high-standard financial platforms like IBKR and BlackRock, to crafting a seamless experience for users opening international investment accounts. We tackled intricate backend systems, built efficient operational tools, and prioritized simplicity and trust across every user-facing touchpoint.
Design Challenges
Product Challenges
01
Build a seamless onboarding for a complex flow (open a bank account in USA and invest).
02
Build a backoffice to help Amber’s financial experts manage operations efficiently.
03
Keep UX as simple as possible.
Technical Challenges
01
Integration with IBKR for a full account opening through Amber
02
Automating BlackRocks portfolio rebalances
03
Cybersecurity
Technologies
Design Challenges
01
Design a Brand, landing, and Product that conveys trust and modernism.
02
Design an Amber Academy with it's own look & feel.
Product Challenges
01
Build a seamless onboarding for a complex flow (open a bank account in USA and invest).
02
Build a backoffice to help Amber’s financial experts manage operations efficiently.
03
Keep UX as simple as possible.
Technologies
01
Node.js
02
React
03
Python
Technical Challenges
01
Integration with IBKR for a full account opening through Amber
02
Automating BlackRocks portfolio rebalances
03
Cybersecurity
..and we're just getting started.
..and we're just getting started.
..and we're just getting started.
..and we're just getting started.
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next case study next case study next case study next
World Mobile
LONDON, UK.